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Outsourced Marketing Team
We provide a full-spectrum marketing partnership with Reeder CPA Group, guiding their comprehensive rebranding and ongoing growth. From strategic campaigns to daily marketing needs, they can submit unlimited requests, and we handle them with precision, one-by-one.
Description
As the outsourced marketing team for Reeder CPA Group, we led a comprehensive rebranding effort that preserved their established brand equity while refreshing their identity to resonate across key niches, including franchising and real estate.
Our marketing strategy included producing website resources, educational presentations, social media campaigns, videos, podcasts, brochures, and promotional items, while also leading efforts to engage with various professional networking groups. We strengthened relationships with their leadership and introduced the firm to larger audiences.
In addition to external marketing, we collaborated with the internal team to optimize and productize their services, creating streamlined processes and materials that enhance client engagement. This holistic approach has strengthened Reeder CPA Group’s market presence and operational efficiency.
Scope of Work
We conducted a thorough review of Reeder CPA Group's existing brand, identifying strengths and areas for growth while ensuring the brand’s equity was preserved throughout the rebranding process.
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Our research focused on identifying opportunities within key niches, including franchising and real estate, to better align Reeder CPA Group’s messaging with its target audience.
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We developed a comprehensive digital strategy, producing additional website resources, social media campaigns, videos, podcasts, and email campaigns to enhance their online presence.
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We led efforts to engage with professional networking groups on the firm’s behalf, strengthening relationships with leadership and expanding the firm’s visibility to broader audiences.
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We created and optimized presentations, covering advanced tax strategies and business growth tactics, tailored for franchisees, real estate professionals, and small business owners.
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We designed marketing collateral, including brochures, one-sheeters, and promotional items, to support Reeder CPA Group’s marketing efforts and reinforce their refreshed brand identity.
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